04 Survey of decision-takers
and opinion leaders

Evaluate your corporate strategy with those who have an influence on your environment: European Union, partners, journalists…

You wish to identify the key issues at stake with decision-takers, as well as the brakes and leverages in relation to your business?

Objectives

  • Evaluate the position of opinion leaders to build a strategy.
    Highly specific and qualitative analysis.
  • Evaluate change after the implementation of your strategy.

Interested parties

  • Top management,
  • PR department.
  • Consultant firms

Implementation

  • Selection of the relevant themes and questions that need answering. If need be, initial press analysis to identity the terms of the debate and the relevant key words.
Analyse de presse et d'opinion

  • Selection of the sample, which comprises decision-takers who have a direct involvement in the relevant area/activity sector ; it can include between 10 and 100 individuals depending on the client’s objectives and constraints.

Methodology

Two methods are available for this analysis:

  • Telephone surveys carried out by our call center.
  • Face to face interviews conducted by specialists and project managers. The interviews are fully recorded (audio) and then analysed in detail.

On demand tailor-made reports.

Completed report handed to client.