You wish to measure the impact of your PR activities on your audience in France and in Europe?
Objectives
- Direct measure of change in how your PR activities are perceived,
- Greater control and reactivity of your communication strategy,
- Overall visibility and specific impact by media type and for each of your messages.
Interested parties
- Top management,
- PR, communication and marketing depart- ments.
Focus press/opinion surveys
- Definition of panel for the opinion survey
- Based on the press review
• Main themes by order of priority,
• Breakdown by media type/
Number of stories,
• Internal/external spokespeople,
• Tone of coverage.
Themes are passed on to the Call center.
Design of questionnaire.
Survey of panel carried out by our call centre
- Comparative measure of coverage breakdown by media type and of the sources mentioned by respondents,
- Comparative measure of theme uptake in the media and how they are perceived by opinion,
- Daily evolution.
Completed report is handed to the client, including a study of the correlation between the PR campaign and its assessed impact on opinion.
Optional
- Spot survey,
- Evaluation of changes in perception over time:
• lasting opinions,
• changing opinions.