You wish to better understand the image of your organisation as seen by trade union representati- ves?
You want to evaluate the change in trade unions’ opinion over time?
The analysis conducted by Décision Communi- cation helps you identify the key issues, enabling you to react quicker and with greater acuity.
Objectives
- Monitor the evolution of internal discourse,
- Plan your communication,
- Anticipate and/or handle crises from a broader standpoint.
Interested parties
- Top management and HR department,
- Internal communication department.
Implementation
Research is carried out by our teams of codifiers and senior project leaders. Results are commu- nicated in report form or via a presentation.
The research project is defined during a discussion and based on the needs you express. We then submit a detailed proposal that includes commer- cial and technical aspects.
Methodology
Our research is tailored to meet your needs.
Identify and assemble the various sources of information
Assemble trade union leaflets, internal publications and visibility of HR issues in the media, electronic media, and answer questions such as:
Who? Where? In which context? On which subject?
Analyse the discourse
Identify and understand internal discourse by ans- wering questions such as:
How? What meaning?
- Identify the various issues and quantify the key elements in trade union discourse,
- Outline areas of potential conflict,
- Highlight moments of lower or higher tension,
- Anticipate crises.
Our research can be extended to include spe- cific semantics and syntax analysis.