In a context of rapidly changing opinions and with the increasingly complex media environment, you feel the need to evaluate your presence and the nature of coverage concerning your organisation in the media?
You wish to identify the key elements that contribute to your image? The method of media analysis employed by Décision Communication helps you plan your PR activities effectively.
Objectives
- Plan your relations with the press and monitor the evolution of coverage,
- Measure the effectiveness of your commu- nication,
- Manage crises from a broader standpoint.
Interested parties
- Communication & PR departments,
- Marketing department,
- Top management of businesses and brands active in the marketplace.
Implementation
The research is based on your corpus (editorial volume including written press, web sites, TV and radio scripts sourced from French and global media).
The research can also be conducted using a list of predefined sources of information.
Methodology
Our evaluation is tailored to meet your needs and includes three levels of analysis:
Quantitative evaluation
assess presence and potential impact by answering questions such as:
- How much? Where?
Qualitative analysis of articles content
Identify the characteristics of coverage in the dis- course of the press by answering questions such as:
- Who? Which context? Which subject?
Identify, understand and utilize the constituents of your press coverage by answering questions such as:
- How? What meaning?
Our research can be extended to include spe- cific semantics or syntax analysis.