Our expertise
Analyse the impact of your media coverage on opinion.
Evaluate your strategy with decision-takers, particularly within the European Union.
To evaluate your presence and coverage of your organisation in the media, Décision Com- munication has developed a unique expertise in media coverage analysis.
Statistical indicators – some of which specifically developed by Décision Commmunication – enable us to carry out analysis on three levels:
Quantitative evaluation
Measure your presence and the potential impact of your coverage.
- How much?
- Where?
Qualitative analysis of articles content
Understand the angles of approach used by the journalists who write about your organisation.
- Who?
- In which context?
- On which subject?
Decoding your image in the media
Identify and understand what transpires from your coverage.
- How?
- What meaning?
Décision Commmunication, in partnership with Dedicated Research uses its own opinion survey process.
This analysis is carried out at two levels:
- Poll-based opinion survey at the various stages of your PR campaign.
- Decision-making survey.
This is a highly qualitative analysis carried out by specialist project managers either via one to one interviews or via specific telephone interviews.
The evaluation studies we conduct can be applied directly and at operational level to help you plan your communication.
